Why Join the Magic Beans Community?

Planting Seeds of Connection. Join Magic Beans for a Sustainable Journey

There are so many good reasons to join Magic Beans. The heart of all of those reasons is care… for yourself, your loved ones, your community and your environment.

It can be overwhelming to face the issues that our current global food system has imposed on us, our families, community and our beautiful planet. The good news is that you can make a difference.

Small changes starting in our own homes and gardens ripple on to bigger changes in your neighbourhoods (yeah team!) which create larger positive outcomes across communities, cities and countries.

Doing your little bit DOES have impact and Magic Beans is here to help you and cheer on your efforts.

Reduce Food Waste

Growing your own food and sharing the extra fresh produce with your community can make a big difference in reducing food waste. It's estimated that the value of food waste per New Zealand household is now $1520 per household per year. Nationally, that’s a whopping $3.1 billion of wasted food.

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Reduce food packaging

When you grow your own fruits, veggies, and herbs, you can enjoy them right from your garden without the need for specially produced, single-use packaging.

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Save money on your food bill

In the past year (to April 2023), cost of food has risen by 12.5 percent in Aotearoa New Zealand, This is the highest annual rate of increase in 35 years.

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Connect with your community

Sharing and swapping your surplus homegrown food creates connections, sparks conversations, and fosters a spirit of collaboration and generosity. It's a chance to trade gardening tips, share recipes, and even discover new flavours.

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United Nations Sustainable Development Goals

At Magic Beans, we are proud to be working towards solving some of humanities biggest challenges.

We believe that everybody, everywhere has the right to access a reliable supply of high-quality, nutritious, low-impact foods for free. When we are well-nourished, we have greater health and wellbeing - which means greater economic potential.

We believe the best foods should not be limited to those who can afford them, and by working together we can support each other to obtain fresh, locally grown, low impact foods without money being a limitation to access.

We believe, that through Magic Beans, collectively we can reduce environmental pressures on land, resources and climate, through quality education and support of home-food production, and the encouragement of responsible consumption and production, which contribute to sustainable cities and resilient communities.

We will produce and publish an impact report annually from 2024, to quantify and be transparent about the impact we collectively have.

Join the Movement

Be a Catalyst for Magic Beans

If you would like to support us in our vision to create a global food system which is based on hyper-local home production and sharing of food within communities, to reduce environmental harm and increase social benefits, where people are empowered, inspired and educated to grow and produce food at home – join us as a Beanie, advertiser, or consider investing to help us grow our reach and impact.