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Be part of the magic

Magic Beans is growing

Make a contribution on pledge me

We're building a great new free-to-use platform that will allow us to connect more people across NZ and the world to grow and share food together. We need your help to get the ball rolling. A pledge on our campaign can earn you some awesome Magic Beans goodies, including a Summer seed pack, T Shirts, aprons, tea towels and amazing edible garden makeovers!

For as little as the cost of a cup of coffee, you can help us to take Magic Beans to the world. Join us and we can make our communities and the planet, happier and healthier together.

Pledges cover the direct costs of custom software development and setup needed to be able to launch in New Zealand this Summer, and start rolling out internationally shortly thereafter. We are working with a professional web development company to ensure we are building a high quality platform that will work beautifully for you, our users.

Thanks so much for your support Beanies.

What we're doing

We provide opportunities for people to exchange home-grown produce within their communities, and assist each other in growing fresh, healthy food. We also provide information to help people start and continue growing their own food.

Right now, we are crowdfunding to develop a sharing platform that will be used by gardeners across New Zealand and eventually the world. This follows five-years’ experience, supporting a community in Hawke's Bay, New Zealand to grow their own food, learn skills to make their gardens flourish, and connect with each other.

Magic Beans is a movement that fosters community connections, locally-produced food, reduced waste, minimisation of household carbon emissions, sustainable land use, and biodiversity. It is grounded in neighbourhoods but aims to bring together a global community of people who want to make the world a better place.

We believe that everybody has the right to fresh, healthy food that doesn’t cost the earth.

Magic Beans is a beautiful and easy to use money-less sharing platform connecting like-minded locals who are growing fresh food at home, and best of all it’s free for everyone to connect to swap and share. Magic Beans will work on any phone, tablet or laptop and getting started is easy.

List your excess produce and garden items to share and swap with your community, inspire (and be inspired by) other gardeners locally and around the world through our social features, learn new food-growing tips and tricks and access great deals from garden-related local businesses in your area.

Become a subscriber to access premium features to help you plan and manage your food-growing efforts and help to grow our gridlective impact to more people and more communities.

Magic Beans is a movement that is based on strengthening communities and environmental sustainability through localising and improving access to food. Join us and we’ll make the planet and our communities healthier and happier together.

Why should you join the Magic Beans movement?

There are so many great benefits to becoming a member of Magic Beans. You'll be making a positive difference in your neighbourhood and the world.

When we share our excess, we make healthy, fresh food available for local people who want it – FREE, and reduce food waste.

Half of Earth's biocapacity is used to feed us. Localising food drastically lowers the steps in the food supply chain, significantly decreasing emissions.

Be a part of the sharing economy, lower your food bill and eat fresh, healthy foods that don’t cost the earth (literally - you’ll actually be helping the planet!).

Be more resilient to supply-chain disruptions. Growing your own food means less reliance on external production and transport systems.

Make friends, meet locals, build community and learn new skills. Work together to make the most of the resources you have in your own backyards.

Growing at home means we reduce the packaging needed- this means less emissions from packaging production, and less waste in landfills and our environment.

Look after the biodiversity of life that helps produce our food. Protect food sources by providing a habitat for pollinators and the food web, right from your home.

Grow your own nutrient-dense organic or spray-free produce. Taking control of the food your family eats is good for everyone and our planet.

Growing even one type of food at home lowers the pressure on industrial agriculture systems. This is vital to sustainably feed 10 billion people by 2050.

Meet the Bean Team

Anneliese and Sarah are the founders of Magic Beans. They really are two peas in a pod. Both have a passion for food gardening, environmental issues, sustainability and community care, and with their complementary skills have come up with an amazing plan for Magic Beans.

Sarah Grant

Co-founder & Managing Director

At home Sarah has solar power, a rainwater collection system, a worm farm, a large composting system that includes bokashi, and hens who turn food scraps into eggs. Sarah’s favourite gardening jobs are tending to her array of fruit trees, pruning and tying the berry canes, and watching her children eat fruit and veges straight off the plants.

Sarah is a passionate advocate for sustainability and environmental care and has recently completed a Post Graduate Diploma in Environmental Management, which complements her undergrad degree in Business (Management). Before having her children (now 2 and 4 years old), Sarah managed environmental charities at the national and regional levels.

Anneliese Hough

Co-founder & Product Director

An avid foodie, Anneliese loves any kind of food adventure, from growing food, to cooking and of course eating it! This passion fuelled the start of the original Magic Beans Hawkes Bay Facebook group in 2016. Anneliese loves collaborating with others in her community to make the most out of shared food resources to reduce waste- she’s particularly known for her delicious plum and rose jelly.

Anneliese holds an Honours degree in Professional Creative Practice and after a decade of working in commercial/editorial photography made a career pivot into digital product design, with a particular passion for User Experience Design.