Meet our visionary founders

Anneliese Hough

Co-Founder & Director of product

An avid foodie, Anneliese loves any kind of food adventure, from growing food, to cooking and of course eating it! This passion fuelled the start of the original Magic Beans Hawkes Bay Facebook group in 2016. Anneliese loves collaborating with others in her community to make the most out of shared food resources to reduce waste- she’s particularly known for her delicious plum and rose jelly.


Anneliese holds an Honours degree in Professional Creative Practice and after a decade of working in commercial/editorial photography made a career pivot into digital product design and product management, with a particular passion for User Experience Design.

Sarah Grant

Co-Founder & Managing director

Sarah is a passionate advocate for sustainability and environmental care and has a Post Graduate Diploma in Environmental Management, which complements her undergrad degree in Business (Management). Before having her children, Sarah managed environmental charities at the national and regional levels, and has worked in human health, horticulture, and food manufacturing and retail.

Sarah lives off-grid and has solar power, a rainwater collection system, a large composting system that includes bokashi and a thriving worm farm, and hens who recycle food scraps into eggs, along with a multitude of container-grown edibles. Sarah’s favourite gardening activities are tending to fruit trees, pruning and tying berry canes, and watching her children eat fruit and veggies straight from the plants.

Join us for free today!


Join the Magic Beans community today and start connecting with like-minded home gardeners near you and all around New Zealand!

Save money on your grocery bill by swapping and sharing homegrown produce!